Brochure Design, 2019
When you only have less than two days to visit a city but wish to make the most out of your time, what could come in handy?
This is a series of travel brochures designed to accommodate a 36-hour itinerary, with city highlights and activities indicated on simplified maps using iconography, as well as travel and contact information related to each activity.
In this series, I delve into the travel experience in three cities I hold dear: Guilin, my hometown in China, Seattle, WA, and Madison, WI.
The ideation process consists of three main components: illustrations, mappings, and itinerary information.
The challenge lies in the making of a coherent system that encourages cross referencing and elicits visual excitement. I played with iconography, explored the user experience of brochure folds, and curated a series of straight forward yet visually stimulating travel guide.
As you may have noticed, I embedded a number of icons that each represents the respective activities in the itinerary. These icons are designed for legibility in small sizes, and to take them to the next level, I developed a dingbat font for greater accessibility.
Type in the text field below to try the Travel Guide Dingbat Font!